If you aren’t familiar with the ambitious New York designer’s rise to fame, starting out at age 13 selling jewelry street side, there is a great article in W magazine chronicling his success, aptly titled Bittar Sweet. His jewelry has been a permanent fixture in magazines like Vogue, InStyle and Harper’s Bazaar, and on celebrities for years. Jennifer Hudson wore his clear Lucite bangles at the recent Grammys.
His latest ads feature Joan Collins as the symbol of style, and with good reason. The Dynasty actress who played Alexis, now represents female power and prestige for Alexis Bittar. He talks about the new campaign in his blog: “I’m thrilled to have her represent the line because she deserves credit (and hasn’t received it) for much of the 80’s fashion that is mimicked today. When I think “Opulence”, I think “Joan Collins and Dynasty. “
In his signature style of luminous Lucite, these dreamy pastel pieces are sure to spice up your spring wardrobe. Clustered multicolor Swarovski crystals accent the hand-carved, hand-painted Lucite, and since they’re made in the USA, you have every right to indulge!
Make sure to check out the unique new Montauk line with Turquoise, and the Secret Garden line, both are guaranteed to chase off the last of the winter blahs!
